I am a Graphic and Web Designer. I've worked as a senior graphic designer for a number of companies from fashion to wedding to publishing. I have vast experinece working a on range of projects including print, digital, branding and packaging. I have supported small and big companies in establishing and developing a visual brand identity. I work with WordPress themes but I have knowledge in HTM, CSS. My high-quality work provide is fully responsive and tested across a wide range of devices.
Created and built up all sites using Wordpress. Woo-commerce, Contact form and Event ticket plus plug-ins. Set up newsletter using MailChimp.Set up Stripe and paypal for credit card payments.
Author and Illustrator book " The Croc Who Rocked". Digital Collage
Responsible for the look and feel of the website, maintaining functionality and creative content of the online shop. Created digital campaigns using CostantContact Newsletter and adverts for social networks and GoogleAdWords. Designed promotional gadgets and leaflets for offline marketing. www.vivienofholloway.com
Managed their strong brand identity all through the design work, from creating packaging, POS, brochures, magazine and design new brand icons for their online shop. Created new photography for their promotional flyers and quarterly catalogues.
Work closely with clients to create unique brand identities tailored to their needs.
Use type and imagery to create clear and engaging designs for print marketing.
Develop interactive and responsive sites, emails and other creative features.
Plan communication strategies and develop existing resources according to marketing needs.
Design catalogues, brouchers and magazines layouts to enhance a company's communication strategy.
Design and develop packaging that stand out from the competition and connect your audience.
Craft illustrative artwork, such as characters and mascots, to accentuate personalized a brand’s identity.
Create animated stories to bring your message to life. Connect you to your audience in a fun and eye-catching way.
Improve product photographic for websites and print through photo editing, post production and event reportage.
Laura is very professional and mindful. She listens to the client's needs with patience and dedication. She works in a proactive way achieving all the project's goals. She is commited to any customer's requests. She took care of my website with passion, optimizing it and proposing all its future potential. I highly recommend her, for all her professional and comunication skills, and for her empathic and precise approach.
Laura is a creative graphics specialist, who has allowed me to build a beautiful and functional site that reflects the soul of my business. She gave me useful indications for the creation of photographic material suitable for the site. She was able to suggest graphic solutions by creating animations, original and captivating for the visitor. Reliable and very competent.
Laura was a terrific employee to work with. Laura produced work of outstanding quality across advertising, catalogues, print, web and other media. She could be relied on to produce on brand materials quickly with little revision required. Laura’s creatively is her strength, I would hire her again!
Laura Casella has worked as the designer in the Publicity Department of RM Associates. She is a great asset to the department and has always been reliable, efficient, capable and trustworthy.
Laura's dedication to the job and team was simply outstanding. She was often found in the office very late at night and on the weekends working hard to meet daily and weekly deadlines. She always kept her eyes on the job, not the clock.