About Me

about image

Hi! I am Laura Casella

I am a Graphic and Web Designer. I've worked as a senior graphic designer for a number of companies from fashion to wedding to publishing. I have vast experinece working a on range of projects including print, digital, branding and packaging. I have supported small and big companies in establishing and developing a visual brand identity. I work with WordPress themes but I have knowledge in HTM, CSS. My high-quality work provide is fully responsive and tested across a wide range of devices.

Adobe Photoshop
95%
InDesign
80%
Illustrator
75%
UX/UI
75%
Marketing
75%
Wordpress
70%
HTML & CSS
50%

Freelance Web Designer

2019 - 2020

Ottica Panzironi

- Optical Shop. Rome www.otticapanzironi.it

Pittafiori

- Flower Shop. Rome www.pittafiori.it

City School

- English School. Rome www.cistyschool.biz

Created and built up all sites using Wordpress


Children's Book Illustration

2017 - 2018

StarfishBay Pubblishing, NZ

Author and Illustrator book " The Croc Who Rocked". Digital Collage


Graphic and Web Designer

Vivien of Holloway

2007 - 2017

Responsible for the look and feel of the website, maintaining functionality and creative content of the online shop. Created digital campaigns using CostantContact Newsletter and adverts for social networks and GoogleAdWords. Designed promotional gadgets and leaflets for offline marketing. www.vivienofholloway.com


Confetti

2003 - 2007

Managed their strong brand identity all through the design work, from creating packaging, POS, brochures, magazine and design new brand icons for their online shop. Created new photography for their promotional flyers and quarterly catalogues.

My Services

branding & Logo design

Work closely with clients to create unique brand identities tailored to their needs.

Graphic Design

Use type and imagery to create clear and engaging designs for print marketing.

website & marketing

Develop interactive and responsive sites, emails and other creative features.

Marketing Strategies

Plan communication strategies and develop existing resources according to marketing needs.

Catalogues & Editorial

Design catalogues, brouchers and magazines layouts to enhance a company's communication strategy.

Packaging

Design and develop packaging that stand out from the competition and connect your audience.

Illustration

Craft illustrative artwork, such as characters and mascots, to accentuate personalized a brand’s identity.

animation

Create animated stories to bring your message to life. Connect you to your audience in a fun and eye-catching way.

Photography

Improve product photographic for websites and print through photo editing, post production and event reportage.

My Portfolio

  • All
  • Graphics
  • Web Design
  • Marketing
  • Illustration
  • Logos
  • Freelancing

What Client's Say

Contact Me