About Me

Hi! I am Laura Casella

I'm a Graphic and Web Designer with a strong international background and over 15 years of professional experience. I specialize in the creation of visual identities, custom websites, and engaging digital content for a variety of industries, from fashion and retail to consulting and education. With a solid foundation in illustration, multimedia design, and brand development, I bring creativity, technical expertise, and strategic thinking to every project. 

My work is driven by a passion for storytelling through visuals, combining traditional techniques with modern digital tools like Adobe Creative Suite, WordPress, HTML, and CSS. 

Whether it's building a website, crafting a brand logo, or designing a marketing campaign, I partner with clients to bring their vision to life with elegance, functionality, and impact. 

Feel free to get in touch to discuss how we can collaborate!

Adobe Photoshop
100%
InDesign
90%
Adobe Premiere
90%
Illustrator
90%
UX/UI
90%
Marketing
100%
Wordpress
100%
HTML & CSS
70%

Web and Graphic Designer

2019 - 2025

Designed and developed responsive websites using WordPress, managing everything from UX design to video creation and editing. Integrated WooCommerce, Contact Form, and Event Ticket plugins to facilitate payments via Stripe, PayPal, and credit cards. Configured and optimized email marketing campaigns and newsletters using Mailchimp.


TorneriaDueC

-La Torneria Due C srl is a leading name in precision turned parts, with a state-of-the-art machinery fleet featuring top industry brands.Bologna www.torneriaduec.it/

Anffas Lazio

- National Association of Families and People with Intellectual Disabilities and Neurodevelopmental Disorders. Rome www.anffaslazio.it/

Tonelli srl

- Lavorazione CNC. Emilia-Romagna www.tonellisrl.net

Ellinghton Club

- Dinner Night Club. Rome www.ellingtonclubroma.com

Angelica Giambelluca

- Freelancer Journalist www.angelicagiambelluca.com

Ottica Panzironi -

- Optical Shop. Rome www.otticapanzironi.it

City School

- English School. Rome www.cistyschool.biz

Children's Book Illustration

2017 - 2018

StarfishBay Pubblishing, NZ

Author and Illustrator book " The Croc Who Rocked". Digital Collage


Graphic and Web Designer

Vivien of Holloway

2007 - 2017

Responsible for the look and feel of the website, maintaining functionality and creative content of the online shop. Created digital campaigns using CostantContact Newsletter and adverts for social networks and GoogleAdWords. Designed promotional gadgets and leaflets for offline marketing. www.vivienofholloway.com


Confetti

2003 - 2007

Managed their strong brand identity all through the design work, from creating packaging, POS, brochures, magazine and design new brand icons for their online shop. Created new photography for their promotional flyers and quarterly catalogues.

My Services

branding & Logo design

Work closely with clients to create unique brand identities tailored to their needs.

Graphic Design

Use type and imagery to create clear and engaging designs for print marketing.

website & marketing

Develop interactive and responsive sites, emails and other creative features.

Marketing Strategies

Plan communication strategies and develop existing resources according to marketing needs.

Catalogues & Editorial

Design catalogues, brouchers and magazines layouts to enhance a company's communication strategy.

Packaging

Design and develop packaging that stand out from the competition and connect your audience.

Illustration

Craft illustrative artwork, such as characters and mascots, to accentuate personalized a brand’s identity.

animation

Create animated stories to bring your message to life. Connect you to your audience in a fun and eye-catching way.

Photography

Improve product photographic for websites and print through photo editing, post production and event reportage.

My Portfolio

  • All
  • Graphics
  • Logos
  • Web Design
  • Marketing
  • Illustration
  • Freelancing
  • Video Maker

What Client's Say

Contact Me